The Story Behind Our Name
The Story Behind Our Name
Cruden Bay is a golf course in the Northeast of Scotland where Jon and I love to play golf (and enjoy eating the sticky toffee pudding).
When we decided to work together, Jon suggested we call our company Cruden Bay Investment Management. So I asked him, “What exactly does the Cruden Bay golf course have to do with investment management?”
Jon looked at me with a glint in his eye and, without a blink, said there were several key investing principles he learned by playing golf at Cruden Bay:
- Think about the downside first
- Practice patience
- View opportunities from different perspectives
- Focus on what we can control
- Learn from the best
Our investment philosophy was so consistent with what we learned from playing the golf course that we named the company:
Cruden Bay Investment Management
Selwyn and Jon
